Are you held back from starting your event business because you’re struggling with how to choose a name for your event planning business?

Tyesse, a long time community member at Event Planning Blueprint and a recent grad of our business training program, experienced this when naming her event business. Ultimately she decided on a name that was close to her heart and had meaning to her – Marigold Rose Events – named after her two grandmothers.

When I started my event business in 2004, it took me weeks to decide what to name my business because I couldn’t decide if I wanted something fun and catchy, something meaningful or if I should name the business after myself. In the end I decided on C!AO Event Management. Ciao (pronounced chow) is an informal Italian greeting that is used to say hello or good-bye.

The name of your event business helps you brand your event business, decide what your website will look like, what logo to choose and what to put on your business cards.

It can be tormenting to choose a name because of the pressure to pick the ‘right’ business name.

How To Choose A Name For Your Event Planning Business
Some experts believe names should be abstract and others believe they should be informative so it’s easy to understand what your business is about. If you’re struggling to name your event business, use these 8 steps to help you make a decision:

Chase the vision, not the money. The money will end up following you. Tony Hsieh
Step One: Grab a piece of paper and a pen and write down every word that comes to mind. Don’t filter your thoughts or say no to anything – yet. Use to expand your word list.

Step Two: While some synonyms have positive connotations others are neutral or negative. E.g. lazy vs. relaxed, difficult or challenging, studios vs. nerdy. Explore different word choices to enhance your business name. Ask yourself, “who is my target audience“? How is my business better or more unique from the competition?

Step Three: Narrow your list to 2-3 options.

Step Four: Is the name easy to pronounce and spell? Ciao wasn’t an easy word for many people to say, but it was memorable and it meant something to me.

Step Five: Is it descriptive? C!AO had personal meaning for me because Italy is one of my favourite countries, and it also stood for Contemporary, Innovative and Original. If your business name isn’t descriptive, consider adding a tagline to describe your services.

Step Six: Is the URL available? Use sites like Hostgator to secure your domain availability.

Step Seven: Test your business name. Ask at least 25 people from your target audience for feedback.

Step Eight: Is the name legally available? Use your State/Government website to check availability and register your business name. Most Government sites allow you to do this online.

Deciding how to choose a name for your event planning business isn’t always easy, which is why I created Kickstart Your Event Business for you. This (DIY) digital, step-by-step business training program teaches you key strategies to start your event planning business so you can turn your passion into profit.

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